“If you really want to commit to a color, you might be ready for the third type of dye—permanent dye,” says Espinoza. It contains ammonia (NH3), which causes the hair’s cuticle to swell and open. A stylist mixes the dye with hydrogen peroxide (H2O2), a chemical that breaks down melanin and lightens the hair. This allows dye-forming molecules to enter the hair’s cortex, or secondary layer. The new color will remain until the hair grows out.
For the best results, it’s important for people to understand the chemistry of whichever dye they choose, says Valerie George, a hair color expert for salon brand John Paul Mitchell Systems. From bold color to subtler shades, George believes that “dyeing your hair is all about having fun and expressing yourself.”